What goes into designing a successful smartphone? Turns out there’s a lot more to the design process than many realize. Take the BlackBerry Q10 for example. The design appears to be quite simple. In fact, some may say it shares the same design as the Bold, or any other classic qwerty style BlackBerry device. Take a closer look.
“There are millions of decisions that go into every Blackberry.” says Todd Wood, SVP of Design for BlackBerry as he sat down with me at BlackBerry Live, the annual developer conference in orlando, Florida. “It’s a creative process. It’s about teamwork. It’s sort of a village raising a baby if you will”
More than 100 people helped design the latest BlackBerry device, spending countless hours discussing the shape, form, look and feel. A lot of thought went into every single aspect of the device. Wood let me in on some of the secrets of the BlackBerery Q10’s design. Here’s a few things you may not know about the Q10.